See your neighbourhood through a new PRIZM!
Enter your postal code to find out your neighbourhood’s PRIZM classification.
PRIZM classifies all Canadians into one of 68 lifestyle types—with names like Cosmopolitan Elite, Boomerang City, Rustic Roads and Lunch at Tim’s—based on their demographics, marketplace preferences and psychographic Social Values. Using PRIZM, businesses and not-for-profits can guide their marketing campaigns and media strategies for reaching Canada’s consumer segments.